Facebook’s Instant Articles Can Help You Engage Your Customers More

As we mentioned in one of our previous recent posts, if you’re not on social media or at least on the internet as a DFW business, you’re putting yourself at a great disadvantage. But it’s not too late to get started. It’s good to have a website hosted on WordPress or WIX with links to social media pages on Facebook, Instagram, Twitter, Tumblr, Pinterest and others. Facebook has recent launched its Instant Articles feature which boosts your outreach to current and potential customers, making them more likely to engage your marketing strategy if planned and executed well. (Follow us on Instagram: @affluentblacks). Here’s an excerpt:

The [Instant Articles] platform has been in testing with selected partners since May 2015, and the data so far feels encouraging:

  • Instant Articles received 20% more clicks than mobile web articles from the News Feed
  • Once someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading
  • They are shared 30% more than mobile web articles on average

Source: https://blog.bufferapp.com/facebook-instant-articles

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