Affluent Blacks of Dallas covers the businesses, people, events and ideas shaping Black life across Dallas–Fort Worth. We work with organizations that want to reach an established, culturally engaged adult audience through relevant stories, social content, events and community-focused campaigns.
Our Audience
ABoD reaches more than 21,000 Instagram followers, with a nearly even split between women and men. Approximately 68% of followers are between ages 35 and 54, and nearly 19% are concentrated in the five leading DFW cities displayed by Instagram: Dallas, Fort Worth, Arlington, Frisco and Plano.
21,255
Instagram follower
41,600
Recent 30-day views
8,738
Unique viewers
67.8%
Ages 35–54
47.7%
Views from non-followers
18.9%
Audience in the five leading DFW cities
Instagram Insights, August 26–September 24, 2026. Audience figures and content performance vary by reporting period and campaign.
Partnership Opportunities
ABoD works with businesses, institutions, event producers and community organizations whose offerings are relevant to our audience. Partnerships can be designed around a single placement or a coordinated campaign across multiple content formats.
Sponsored Social Content
Sponsored Instagram Reels, feed posts and Stories developed around an approved campaign objective. Packages may combine formats to support awareness, engagement, event attendance or a new offering.
Sponsored Editorial Storytelling
Clearly identified sponsored articles and supporting social content that give ABoD room to explain a business, initiative or community issue with useful context rather than presenting a conventional advertisement.
Event Partnerships
Event previews, social promotion and selected on-site or post-event coverage for experiences relevant to the ABoD audience. Coverage scope and representative availability are confirmed before each engagement.
Business and Community Campaigns
Multi-post campaigns for organizations seeking sustained visibility around entrepreneurship, professional development, financial wellness, education, economic opportunity or community initiatives.
Content Creation and Licensing
Original articles, social copy, photography concepts, video scripts and campaign assets that a partner may license for approved uses beyond ABoD’s own channels.
Custom Partnerships
Tailored programs that may combine editorial content, social media, event visibility and community engagement around a defined audience and campaign objective.
The strongest ABoD partnerships offer something genuinely relevant to Black professionals, business owners, families or communities across Dallas–Fort Worth. We prioritize partnerships with a clear audience benefit and reserve the right to decline campaigns that do not fit the publication or its readers.
Editorial and sponsorship disclosure: Paid partnerships are identified as sponsored or paid content. Sponsorship does not guarantee favorable editorial coverage, and ABoD retains final approval over content published through its channels.
Have a partnership idea that does not fit one of these categories? Tell us what you are trying to accomplish, who you want to reach and when you would like the campaign to run. We can determine whether a custom approach makes sense.
Selected Content Performance
Recent ABoD content demonstrates how timely Dallas reporting, event information and cultural coverage can generate reach, conversation, sharing and new audience growth.

Tank, Café Nubia and Dallas Nightlife
Timely cultural reporting examined the communication problems surrounding a high-profile Dallas nightlife weekend and gave the audience more context than a basic event recap.
Results
- 9.3K views
- 122 likes
- 29 comments
- 42 shares
- 7 reposts
- 16 new follows

