In November, Twitter hired marketing veteran Nuria Santamaria to a new position as multicultural strategist, leading its effort to target black, Hispanic and Asian-American users.
Together, those groups account for 41% of Twitter’s 54 million U.S. users, compared with 34% of the users of rival FacebookFB -2.90% and 33% of all U.S. Internet users, according to Pew Research Center’s Internet and American Life Project.
Read the rest via Twitter Users’ Diversity Becomes an Ad Selling Point | Reaching Black Consumers.
Reblogged this on Techno-Geek and commented:
Very interesting article that everyone must read!