TV Shows with Ethnically Diverse Casts and Writers Have Higher Ratings | Reaching Black Consumers

Television viewers are more likely to watch shows that employ racially diverse casts and writers, according to a new study done at UCLA’s Ralph J. Bunche Center for African American Studies.

In an analysis of more than 1,000 television shows that aired on 67 cable and broadcast networks during the 2011–12 season, UCLA researchers found that more viewers were drawn to shows with ethnically diverse lead cast members and writers, while shows reflecting less diversity in their credits attracted smaller audiences.

via TV Shows with Ethnically Diverse Casts and Writers Have Higher Ratings | Reaching Black Consumers.

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