Twitter Users’ Diversity Becomes an Ad Selling Point | Reaching Black Consumers

In November, Twitter hired marketing veteran Nuria Santamaria to a new position as multicultural strategist, leading its effort to target black, Hispanic and Asian-American users.

Together, those groups account for 41% of Twitter’s 54 million U.S. users, compared with 34% of the users of rival FacebookFB -2.90% and 33% of all U.S. Internet users, according to Pew Research Center’s Internet and American Life Project.

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