Did Instagram Beat Snapchat in 2016? Entrepreneur Thinks So!

For those of you who like placing virtual dog ears, dog tongues and flower laurels on your head in your stories, Snap (or Snapchat) is your winner. But when it comes to comprehensive social media use for both individuals and businesses, Instagram appears to be the clear winner, according to Entrepreneur magazine:

 

Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes place on Instagram.Yes, Snapchat took the industry by storm and has influenced everything from how we consume content to how we hold our cameras and what we expect from businesses. But the frenzy seems to be waning, in part because Snapchat hasn’t appeared in recent news quite as often as Instagram.Instagram has earned its press coverage and its place in the social-media spotlight. Here are a few of the leading reasons behind all that buzz.

Source: Why Instagram Won 2016 and Snapchat Didn’t

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