Can Brother Polight’s Business Survive the Scandal? Lessons on PR Damage Control and Brand Mgmt
You’re probably wondering, what on earth does market branding have to do with Brother Polight? Well, he’s selling something to certain people out there who have made him a millionaire, according to several sources. Despite the fact that, according to other sources, he has a criminal background in either drug sales or use, he has managed to influence many to believe in what he has to offer, and they were willing to pay for it.