Don’t Underestimate the Influence of Instagram on Your Business

Is your business fully utilizing important social media platforms? Based on stats, many of you still are not! Instagram, Facebook, Twitter and Snapchat, among others, are dominant players in the social media game, and you certainly don’t want to stay on the sideline while your competitors speed past you. Just how influential is Instagram for instance? Here’s an excerpt from social Media Examiner:

Instagram is now a behemoth in the social media world, boasting approximately 500 million monthly active users. This compares to only 100 million active Snapchat users. Furthermore, 68% of users engage with brands regularly on Instagram.

Despite Instagram’s power as an amazing platform for business and a top channel for growth, only 36% of marketers are on Instagram. This is a huge mistake on their part. Instagram is incredible for growth. Truthfully, if you’re already on Facebook, you need to be using Instagram and its new Instagram Stories feature.

Feel free to read the rest of this article which shows how t use Instagram stories to enhance your marketing strategy.


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