From The Projects To The Penthouse: The ‘Modern Day Madame C.J. Walker’ Shares All

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CURLS-CEO-Mahisha-Dellinger

Brown Girls Publishing recently released, Against All Odds: From the Projects to the Penthouse, by CEO and Founder of the CURLS Empire, Mahisha Dellinger.  Created to uplift and inspire, the book chronicles the life story of Ms. Dellinger, with her humble beginnings in the violent projects, and journey into abundance as a successful Hair Care Entrepreneur.

“My purpose for writing ‘Against All Odds’ was to transparently share my dysfunctional, disenfranchised past, alongside my mecurical rise to success, to inspire other women and girls of color,” stated Ms. Dellinger.  “If I can beat all of the insurmountable odds stacked against me, so can anyone!”

Ms. Dellinger created CURLS out of her frustration with the lack of effective products for natural and curly hair.  As a beauty advocate and product innovator, Ms. Dellinger pioneered the newly natural hair market in 2002 when she launched CURLS, a family of award-winning organic hair care products targeted for women embracing their natural textures, a market previously unanswered by the beauty industry.

Today, Ms. Dellinger’s astute business acumen and natural talent for delivering market driven products has made CURLS into a multi-million dollar brand that continues to experience tremendous growth.  As a “Modern Day Madame C.J. Walker,” Ms. Dellinger has singlehandedly built a strong demand for CURLS in the United States, Canada, Brazil, Africa and the United Kingdom.  The company has multi-channel distribution, including retail, where CURLS products can be found nationwide in Target, Sally’s Beauty Supply, Wal-Mart, Rite Aid, CVS and Duane Reed.  CURLS also has a strong presence with countless professional salon retailers and boutiques across the United States

Ms. Dellinger will tell you any day that she was born a statistic and was not expected to succeed in life.  Against All Odds: From the Projects to the Penthouse illuminates her life story, coming from a single mother, brother was a gangbanger and living in a hopeless neighborhood with gun shots and the sounds of helicopters serving as the accompaniment to her dreams. In spite of it all, Ms. Dellinger had a vision for her life and was determined that her present circumstances would not be her destiny.

Against All Odds: From the Projects to the Penthouse also provides insightful tips from “A to Z” on how to create a successful business as well as to develop a “wealth mindset.” At the end of the book, Ms. Dellinger takes the opportunity to feature her expertise in hair care by providing extensive tips on creating a regimen for beautiful and healthy hair for all textures.

Against All Odds: From the Projects to the Penthouse (ISBN:9781625177070) is available at http://www.browngirlspublishing.com, Amazon.com, BarnesandNoble.com and book stores nationwide.  For further information or to review copies, call 908.672.6024 or e-mail at Tyrha.Lindsey@laicommunications.com.

ABOUT CURLS
Founded in 2002, CURLS continues to be one of the best recognized natural hair care brands in North America.  CURLS offers over 40 natural hair care products made with certified organic ingredients for women, kids and babies. The company has multi-channel distribution, including retail, where CURLS products can be found nationwide in Target, Sally’s Beauty Supply, Wal-Mart, Rite Aid, CVS and Duane Reed and has a strong presence with over 200 professional salon retailers and boutiques across the United States.  CURLS also has a strong international presence in Canada, Brazil, Africa and the United Kingdom.

For more information, visit www.curls.biz.

#AgainstAllOdds #FromTheProjectstothePenthouse #CurlBiz #MahishaDellinger #NaturalHair #WomenofColor #BlackCEOs #HealthandBeauty #BlackFashion

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