
WFAA, PLANO — It’s not every Monday you see a rocking block party in the middle of Plano, but then again, it’s not every day that the world’s largest seller of cars and trucks moves to town.Monday morning marked the launch of “Hello Texas,” the formal introduction of Toyota to its new North American home.The state rolled out the welcome mat, courtesy of Governor Rick Perry, who helped woo the national headquarters to the area.There were kind words about Texas’ business climate and the quality of life, and executives said by consolidating the North American Headquarters to one city, they expect further success.”It’s a myriad of things and when you look at all the different criteria, everything points to one location and that’s right here,” said CEO of Toyota North America Jim Lentz. He already has his Texas driver’s license.
Read the rest via Toyota says ‘Hello Texas’ with Plano block party and at Dallas Business Journal.