Twitter Users’ Diversity Becomes an Ad Selling Point | Reaching Black Consumers
In November, Twitter hired marketing veteran Nuria Santamaria to a new position as multicultural strategist, leading its effort to target
Category: Trends
TV Shows with Ethnically Diverse Casts and Writers Have Higher Ratings | Reaching Black Consumers
Television viewers are more likely to watch shows that employ racially diverse casts and writers, according to a new study
The Truth About Black Consumer Spending | Reaching Black Consumers
The latest Consumer Expenditure Survey numbers reveal startling truths about the African-American consumer segment’s spending habits. Marketers who study comparative
Is Life More Than Material Things? Beyond Success
You’ve achieved a good deal of measured success after putting in long hours in school and paying your dues at
2014: The Year of the Black Consumer | Reaching Black Consumers
It’s finally happening. The Great Recession is loosening its grip on the nation’s economy. Signs of recovery are especially evident
Black Affluents | Reaching Black Consumers
Marketers have long held that the affluent in the United States are more like each other than they are like
Black incomes are up, but wealth isn’t | Pew Research Center
Since the 1960s, household-income growth for African-Americans has outpaced that of whites. Median adjusted household income for blacks is now
Who are the black ‘1 percent’? | theGrio
Blacks comprise 13.6 percent of the U.S. population according to the 2010 Census, but account for only 1.4 percent of
Why DFW developers are still furiously building northward – Dallas Business Journal
As more millennials take to the workforce in Dallas-Fort Worth, and around the country, why are developers continuing to furiously
Is Africa The Next Frontier For Global Capitalism?
In what has otherwise been a bleak economic time globally, Africa has experienced near 6 percent economic expansion. And that
Affluent Blacks of Dallas 