Legacy Business Park and Shops at Legacy in Plano are Poised for a Boom. Is Your Business Ready?

Latest renderings of the Dallas Cowboys’ project in Frisco near Hwy 121 and Dallas Tollway show a 12,000-seat indoor stadium, two outdoor fields and other facilities to be used at the team’s new headquarters. Photo: Coutesy photo/Gensler

ABoD | Dallas-Plano, TX – The part of north Dallas suburb of Plano centered within about a 3 mile radius of Dallas Tollway and Highway 121 (aka Sam Rayburn Tollway) is set to raise property values and create many opportunities for small business, including minority businesses. Toyota has already begun the process of moving its U.S. headquarters from the Los Angeles area to Plano. Warren Buffett’s investment company is building a massive mixed used retail-dining-entertainment development in neighboring suburb The Colony that is expected to rival the esthetic fun of Shops at Legacy and is anchored by the Nebraska Furniture Mart, which will be the size of three Super Walmarts. FedEx is in the beginning stages of developing it’s consolidated headquarters campus in the area. Even Jerry Jones just broke ground on his Cowboys headquarters campus which will also be a mixed used retail-dining-entertainment development. Other companies are either moving their headquarters to this economic hot zone or are planning to do so.

Is your business poised to take advantage?

Be sure to click the links to the articles above and find out who the key players are, especially the companies involving in developing the land. Because of the mixed use nature of some of the retail development, consider the demographics of the customers who will frequent the area. Shops at Legacy has been around for over 10 years and has had a great run of building consumer traffic (mostly pedestrian). The incomes of the demographic target are among the highest in the country.

If your company needs capital in the long run, you may consider trying to buy real estate in the area soon. One can imagine that within 1-2 years of buying a home or townhouse near Shops at Legacy (or within the 3 mile radius of 121 and Dallas Tollway) will see an appreciation that can line your pockets nicely. No matter what you decide, it is good business to get ahead of the curve and seize opportunities before others crowd the space.

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