Dallas Hosts 2015 College Football Playoff Championship – North Texas Hopes to Cash in Jan. 12 | Dallas Business Journal

More than 60,000 out-of-state college football fans are expected to descend on Dallas-Fort Worth for the College Football Playoff Championship on Jan. 12. The inaugural game at AT&T Stadium in Arlington will trail only the Super Bowl in popularity, officials say.Those fans are likely going to pump millions of dollars into North Texas. The state comptroller’s office predicts an economic impact of $308 million for the region.

via College payday: No stranger to hosting major sporting events, North Texas is hoping to cash in Jan. 12 – Dallas Business Journal.